Logo design and branding for Ashton’s of York

We have just finished working on a logo for a new bespoke kitchen design company, Ashton’s of York.

The brief was to create a classy, elegant logo, that reflected the high quality of both the kitchens, and service they provide. After the initial consultation we established that the predominant colour should be green. Green symbolises harmony and balance, which helps to represent Ashton’s company values. Using the correct typeface was vital, and a serif styled font seemed best suited. A short list was drawn up, and Palatino was chosen due to its slender, elegant proportions. Right from the initial consultation, the logo was to contain a fleur-de-lis to reinforce Ashton’s core values of producing traditional, high quality bespoke kitchens.