What’s the difference between a logo, corporate identity and brand?
People often confuse the process of creating a logo, with creating a brand. Clients often ask York Graphic Designers to help create them a brand, and while in most cases we realise it is just a logo they require, it is one of those annoying little inaccuracies. There have been thousands of in-depth articles written about the subject, but here is our brief explanation.
What is a logo?
A logo is visual representation of a business. Generally featuring the company name, and sometimes other graphical elements and emblems. A logo when designed correctly should be instantly recognisable and trigger a positive reaction from the viewer.
Companies such as Nike and Shell have managed to create logos that are instantly recognisable without featuring the company name.
Read more