Logorama wins at the Oscars

Mr Pringle from the Logorama film

Logorama, an animated short film by French design and animation studio H5(Hervé de Crécy, Ludovic Houpain and Francois Alaux) has scooped another major gong, this time winning the Oscar for ‘best animated short film’.

The sixteen minute film is set in a world created entirely from world famous corporate logos and brand characters. Featuring well over 2,000 logos, and taking 5 years to complete, this was more than just a bit of fun for the French collective.

Logorama seems to have been made in protest against the constant bombardment of advertising and product placement we endure from many of the featured companies on a daily basis, which seems strange as H5′s client list consists of companies including Dior, Cartier, Hugo Boss and Lancôme.

The poster for logorama says the film features ‘spectacular car chases, an intense hostage crisis, wild animals rampaging through the city and even more will have you at the edge of your seat’ but does not mention how side-splittingly funny the film is (Ronald McDonald features as a gun totting criminal on the run). Its nice to see H5 recognised for their tongue in cheek, creative masterpiece and we can’t what to see what they come up with in the future.

Click on the video below to watch the full version of Logorama

Logorama from Marc Altshuler – Human Music on Vimeo.