What is Google Adwords & Pay Per Click Advertising (PPC)?

Google Adwords, or Pay Per Click (PPC) Advertising as it is often known is an advertising service provided by Google that enables it’s customers to rank their website at the top of the Search Engine Results Page (SERP), and therefore generate more business. ‘What’s the catch, there is always a catch!’ I hear you cry. Well there is a catch, and this is that you have to pay to be displayed there. This innovative advertising platform that has made Google one of the most successful and wealthiest companies on the planet today, and it’s for good reason. Using Google Adwords evens the playing field between companies, enabling smaller businesses to reach a wider audience and vastly increase their turnover. Only people searching for your product or service will click on your ad, and you only pay for these relevent visitors meaning you can get a fantastic return on your investment.

Our Google Adwords & Pay Per Click (PPC) advertising strategy

Making the most of your Google Adwords campaign is no easy task. York Graphic Designers have extensive experience managing Pay Per Click campaigns for a wide range of businesses, and a proven track record of delivering a high return on investment. Our PPC campaign management strategy covers a wide range of services including keyword research, competitor analysis, landing page design, advert copywritting, consistent monitoring and optimisation. Whatever the size of your monthly PPC spend, we will maximise your budget and ROI.